Hotel Heritage — Heritage Hotel in Baburhat, Cooch Behar, West Bengal

Revenue ManagementOTA ManagementDirect Booking GrowthGoogle Business Profile

Hotel Heritage Achieves 42% Revenue Growth in 6 Months

Heritage HotelBaburhat, Cooch Behar, West Bengal

RevPAR

₹3,200

+28%

Direct Bookings

22%

+42%

Occupancy Rate

78%

+15%

Google Reviews

4.6 stars

+0.8

The Challenge

What They Were Facing

Hotel Heritage, a charming heritage property in Baburhat, Cooch Behar, was significantly underperforming in revenue despite having a unique heritage character, excellent guest experiences, and a prime location near the Cooch Behar Royal Palace. Their OTA listings across Booking.com, MakeMyTrip, and Goibibo were outdated with incomplete descriptions and no professional photography. Pricing had remained static for over 18 months with no seasonal adjustments. Direct bookings accounted for less than 15% of total reservations, meaning 85% of bookings came through OTAs charging 18-22% commission. They were losing approximately ₹8-10 lakh annually in commission fees alone, and their static pricing strategy left significant revenue unrealized during peak tourist seasons and local festivals.

Our Solution

How We Helped

We implemented a comprehensive revenue management strategy tailored to heritage properties. Our approach included dynamic pricing optimization that adjusted rates daily based on demand signals, competitor monitoring, and local event calendars including the famous Cooch Behar Rajbari festivals. We completely rebuilt their OTA listings across all platforms with professional photography showcasing the heritage architecture, compelling property descriptions highlighting the royal connection, and optimized amenity listings. We implemented a channel manager to ensure rate parity and prevent overbookings. We redesigned their direct booking engine with a heritage-themed experience and loyalty program offering complimentary heritage walks and cultural experiences for direct bookers. Finally, we optimized their Google Business Profile with professional photos, weekly Google Posts about local heritage events, and a systematic review generation campaign.

Services Used

Revenue ManagementOTA ManagementDirect Booking GrowthGoogle Business Profile