HM Resort, Dibrugarh — Resort in Maijan Natun Gaon, Dibrugarh, Assam

Revenue ManagementDigital MarketingSocial Media Marketing

HM Resort Maintains 75% Occupancy Year-Round

ResortMaijan Natun Gaon, Dibrugarh, Assam

Off-season Occupancy

75%

+55%

Annual Revenue

₹1.4Cr

+40%

Corporate Bookings

18%

New channel

Social Media Following

12K

+300%

The Challenge

What They Were Facing

HM Resort, a beautiful resort property in Maijan Natun Gaon, Dibrugarh, experienced extreme seasonality that was destroying their annual profitability. During peak season (October to February), they enjoyed 90% occupancy at premium rates. But from April through September — the monsoon and tea plucking season — occupancy plummeted to just 20%, with rates dropping by 40% to attract any bookings at all. The revenue generated during 5 peak months had to sustain the property through 7 months of underperformance. Their annual revenue was ₹80 lakh, but after accounting for fixed costs during the off-season, the property was barely breaking even. They had tried generic discounting during monsoon but found that deep discounts attracted low-quality guests who left negative reviews, further damaging their peak-season appeal.

Our Solution

How We Helped

We developed a sophisticated seasonal pricing strategy that addressed each phase of their annual cycle differently. For peak season, we optimized rates upward using demand-based pricing, capturing 15-20% more revenue during high-demand periods. For shoulder season (March, September), we created curated packages targeting domestic travelers — wellness retreats, tea garden experiences, and cultural tours — that maintained occupancy without deep discounting. For monsoon season, instead of generic discounts, we created targeted packages for specific segments: corporate offsite meetings (mid-week), monsoon adventure packages for young couples, and long-stay digital nomad packages for remote workers wanting to experience Assam's natural beauty. We established corporate tie-ups with 3 Guwahati-based companies for mid-week business retreats, creating a reliable off-season revenue stream. Our digital marketing campaigns specifically targeted domestic travelers with messaging about the beauty of Assam during monsoon, running Instagram and Facebook campaigns showcasing the dramatic landscape.

Services Used

Revenue ManagementDigital MarketingSocial Media Marketing