1. Average Daily Rate (ADR)
- Define ADR and explain why it’s a critical metric for understanding room pricing and overall revenue.
- Discuss how to calculate ADR and how it impacts profitability.
2. Revenue Per Available Room (RevPAR)
- Explain what RevPAR is and how it combines occupancy and ADR to give a complete picture of a hotel’s revenue performance.
- Provide tips on improving RevPAR by adjusting pricing or increasing occupancy.
3. Occupancy Rate
- Define occupancy rate and its importance in assessing demand.
- Highlight how tracking occupancy trends can inform pricing and marketing strategies.
4. Booking Pace
- Explain booking pace and how it forecasts future demand.
- Discuss how monitoring booking pace allows hotels to adjust rates and inventory in real-time.
5. Length of Stay (LOS)
- Define LOS and explain how guest stay patterns influence revenue.
- Offer strategies for increasing average LOS, such as package deals or promotions.
6. Guest Segmentation
- Discuss the importance of understanding different guest types (e.g., business, leisure, group).
- Show how targeting the right segments can increase revenue through personalized pricing and marketing.
7. Market Segmentation Performance
- Analyze how various market segments (corporate, leisure, OTA, direct bookings) impact revenue.
- Provide examples of how to track and optimize the performance of each segment.
8. Distribution Channel Performance
- Explain how tracking the performance of various booking channels (OTAs, direct, GDS, etc.) helps in maximizing profitability.
- Highlight the importance of balancing commission costs and direct bookings for optimal revenue.